Mission statement

To provide a service second to none.

Business opportunity

Offer a quality chauffeuring service, waiting at Hospitals, Medical Practices, shopping outlets, Airports, Social engagments, Weddings, Executive Driving

Financial projections

See graph 1.

Overview of the industry

Need for trustworthy, reliable, punctual service

Projected position for the future

Niche service

Potential customers

Families, elderly, infermed, business users, evening/outings

Direct competitors

Taxi firms

[Fiscal Year 2015]

	Simon Harman	[Competitor A]	[Competitor B]	[Competitor C]
Sales	12,000	20,000
Net Profit (Loss)	8,000	10,000
Employees	1	5
Market Share	niche	general

Marketing

Business opportunity

Yell, Thompsons, News agents windows, networking etc

Company impact

Offers a quality service, for repeat customers

Company strategy

Slow and steady

Benefits matrix

Here is a list of benefits I offer.

Customer Pain Points	Benefits
Unfriendly drivers	I can offer quality
Not prepared to wait for appointments etc	I will wait
Old car	New car once a year, one year olds
Unclear pricing	Statutory pricing, clear and precise
Cash only	Flexible payments
Unclear accounts	Pay pal invoicing/ postal billing/ 15% off accounts, cash/ check/ bank payments
No coherant information	Contact information, address post code, emergency nearest relative, tel. No.,

Operations

Organizational structure

Directors, who will steer the business

Capital requirements

Need to cover initial costs, car repayments, licences, insurance, petrol. Probably get a business loan for start ups. £25,000, to cover start up fees.

Core operations

Driven by success

Graph 1	Nov-15	Dec-15	Jan-16	Feb-16	Mar-16	Apr-16
Revenues	400	500	600	700	750	800
Costs	-400	-450	-500	-500	-500	-500

net	0	50	100	200	250	300

Financial Projections

Once the business is operating at about £800-£1200 per month I expect that growth will stay approximately static. Investments can be made, in a new car after 12months, healthy bank account, possability of NISA, investments. In the 1^st couple of months the building of the company will be slow. I expect that the businesswill reach a balance within in the 3^rd quarter.

Since the company has little overheads break even will happen quickly, with the option of savings towards repayment of the government loan sooner than the term suggests.

Financing will be provided by the Start Up Loans sheme provided by the Government. £25,000 at 6% per year for 6 years. This will cover the cost of the car, insurance, licences (DVLA and TFL), running costs (petrol/diesel), advertising, and day to day expenditure.